A good rule of thumb is that the title makes people today try to remember you and your slogan does the promoting. My all-time favorite slogan is one which TBWA/Chiat/Day created for Apple: “Imagine Unique.” In the long run the intention of branding should be to entice loyal consumers, mature https://branding87531.dailyhitblog.com/29048358/new-step-by-step-map-for-branding