Reasonably sweet and cinnamony. Airy texture; sticks to tooth. Constructed from milk proteins and tapioca starch. Sweetened with monk fruit and allulose. Hee hee. After i study “Cue the trumpets”, I noticed Cue the Crumpets!! Do you've things you call crumpets for breakfast over there? Should be all this food https://www.brandflakesforbreakfast.com