- Encoding and Decoding: Transcoding takes the encoded digital video data from one format and decodes it, before re-encoding it into another format. This allows the video to be played across devices with different capabilities. - Compression and Decompression: Different video formats use different compression algorithms to reduce file size. Transcoding decompresses and recompresses... https://www.pressreleasebulletin.com/the-rising-demand-for-ott-media-platforms-is-driving-the-video-transcoding-market/