Over-the-top (Ott) content refers to the delivery of audio, video, and other media via the internet without requiring users to subscribe to traditional cable or satellite. Ott content includes videos, podcasts, music, live streaming services, and more. It allows users to access content on demand either on OTT set-top boxes and smart TVs or mobile apps. The growing popularity of OTT se... https://www.newswirestats.com/ott-content-market-analysis/