Online reputation management, or ORM in digital marketing, simply means watching over, shaping, and protecting a company’s or person’s online reputation. ORM aims to influence what people think by managing search engine results, social media mentions, and online reviews. To keep up with a good online reputation, it entails addressing customer concerns, sharing good positive content, a... https://info.upskillnexus.com/what-is-orm-in-digital-marketing/