Great question. If you’re drinking a high-quality instant coffee (such as Feliz Ethically Sourced Freeze-Dried Colombian Arabica), the answer is - any time you want a quick cup of tasty, high-quality coffee! Especially when you:
• Don’t have time for coffee to steep or brew
• Want to save money and drink coffee at home
• Have your coffee get cold by the time you actually remember ... https://www.eater.com/users/thomasgoode1