Visual Identity or Visual brand identity is the visual component of your brand that you want your audience to remember and recognize when they want to make a purchase decision. Brand Identity is a combination of elements that shape how customers perceive a brand. Such as main logo design, favicon, color palette, tagline, fonts, typefaces, Social Media presence, brand voice, Website De... https://justoconsulting.com/blogs/how-to-build-a-visual-identity-for-your-small-business