First Party Data refers to the information a company collects directly from its audience or customers, such as website interactions, purchase history, and subscription details. It’s highly valuable because it’s accurate, reliable, and used to personalize marketing, improve customer experiences, and drive strategic business decisions. https://www.jarvisreach.io/blog/first-party-data... https://www.jarvisreach.io/blog/first-party-data-customer-analytics-enrichment