Every diamond’s worth is evaluated using four critical factors—Cut, Colour, Clarity, and Carat—commonly called the 4Cs. Cut affects how brilliantly a diamond sparkles; colour describes its whiteness; clarity refers to internal or surface flaws; and carat measures weight. As a first-time buyer in the UK, you should prioritise a high-quality cut for maximum brilliance, choose colour and... https://londonjewelsmagazine.wordpress.com/2025/11/20/diamond-buying-guide-uk-what-every-first-time-buyer-should-know/